Welcome to The Sky Care MEDIA Blog!This blog is our microphone to the world. Welcome to the ride!
I had a great time last night at the Annual Golf Event for Healthcare Professionals hosted by the Leading Edge Administrators Group, to raise money for charity. Our SkyCare MEDIA CFO, Efroim Fasten, was a major sponsor of the event through his prestigious NYC...read more
I’m really excited to be teaming up with our friends at Caring.com to host a valuable webinar on September 14, 2017. Topic: Online Marketing Best Practices When family caregivers or older adults turn to search engines or online directories to research...read more
Our friends at McKnight’s deserve exceptional props for continuing to be the leader in online healthcare deliverables and the pre-eminent magazine for long-term care professionals. Their work is incredible. Now they have brought back their Technology Awards...read more
In the English lexicon it is an accepted fact that the terms ‘watch’ and ‘manage’ in the verb form do not mean the same thing at all. This is true regardless of ones accepted parlance or particular vernacular. Yet, it appears that every once in...read more
Folks often ask me why I developed my company to focus specifically on Healthcare and Healthcare providers, when I could just as easily parlay this into a full blown business catering to hoteliers, etc? In fact, I recently wrote this article outlining the similarities...read more
They say “a picture is worth a thousand words.” If you are a nursing home owner and/or operator with an online presence, the “pictures” you present online to the viewing public are beyond critical to your success or failure. For a change, I am...read more