Prime Rehab Case Study
Prime Rehabilitation Services is a fantastic full service outsourced vendor providing robust post-acute therapy in all 3 disciplines to Skilled Nursing Providers. They partner with SNF’s and allocate their own therapists to provide the therapy in-house. They oversee clinical care, deliver revenue generating programs, educate the therapy staff about regulatory changes, and manage the daily rehabilitation program.
Unfortunately, they were a well-kept secret to many of the Healthcare providers and consumers they were looking to reach.
They suffered from poor online visibility, an archaic and improperly constructed website, poor marketing of their new Mobile Therapy Services Program for home bound patients and a lackluster branding strategy.
Sky Care MEDIA was retained to provide a complete overhaul of their brand.
First, we developed a fresh and updated set of corporate logos. It was important to the folks at Prime Rehab that we incorporate elements of their original logo, including their beloved “munchkin,” into our new logo refresh. The result speaks for itself. The munchkin is now on full display in a new and modern re-boot!
Next, we built them a brand new and robust website utilizing their newly developed branding elements and colors. The website is extremely easy to navigate on all 3 devices and is architecturally built for maximum visibility on the Search Engines.
Next, we attached a dynamic blog to the website for the folks at Prime to develop and distribute keyword rich content and relevant articles to their several thousand email subscribers and to enhance their ‘digital footprint’ online.
Finally, we created their company pages and profiles on the major Social Media websites (like Facebook, Twitter and LinkedIn). We synced their social media pages with their blog so that their published articles would concurrently populate and appear on these social sites for heightened engagement with their audience and potential customers.
Prime Rehabilitation Services is now poised for exponential growth in visibility and revenue.
Complete Corporate Identity
We Rethought Everything
Projected Sales Increase By 50% (and the Founders of Prime Rehab are visibly smiling!)
Most web developers create one website and expect it to appear and function the same on a desktop, tablet and mobile device. That’s hardly the case. A great user experience and interface on a desktop, could very well spell disaster on a mobile device. Sky Care MEDIA created 3 distinct web interfaces for this project to function optimally across all devices.
Rebuilt From the Inside Out
With a total overhaul to their brand identity, a new company website and social media presence and a renewed marketing strategy, Prime Rehab is experiencing enhanced growth and opportunities!
Extensive Demographic Studies
Sky Care MEDIA doesn’t accomplish great results for our clients in a vacuum. We do extensive research and canvas the marketplace, looking for success stories in the respective fields of our clients. We then aggregate the data and incorporate the best results into one comprehensive and targeted marketing strategy for the client.
This is what we did for Prime Rehabilitation Services and the result speaks for itself!
- Mobile Sales 80%
- Website Traffic 50%
- Conversion Rate 75%
- Email Subscribers 60%
The Results Were Amazing
Prime Rehabilitation Services is well on the way to discovering new sources of revenue and facilitating new partnerships with an eager list of Skilled Nursing Providers and home bound patients!