Google Plus is SHUTTING DOWN

That’s right, you’ve read the title correctly. On October 8th, The Keyword (Google’s Official Blog) announced that Google+ is shutting down. Google recently revealed a security breach they discovered back in March 2018 contributed to the decision to phase out Google+. Ben Smith, Vice President of Engineering over at Google had this to say about the internal review

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SNF Operator? Don’t Be An Ostrich!

Trying to maximize census in your Skilled Nursing Facility in 2018, with a horrible online reputation, is like trying to run with an ingrown toenail. It hurts like hell and it won’t work. I’ve been there and done that – on both sides of the equation. Don’t like my analogy because it’s too raw and

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Find Your Healthcare Niche & Develop Your Program

Folks often ask me why I developed my company to focus specifically on Healthcare and Healthcare providers, when I could just as easily parlay this into a full blown business catering to hoteliers, etc? In fact, I recently wrote this article outlining the similarities between nursing homes and hotels and their virtually identical challenges in

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