They say “a picture is worth a thousand words.” If you are a nursing home owner and/or operator with an online presence, the “pictures” you present online to the viewing public are beyond critical to your success or failure. For a change, I am not referring here to your online reputation. Instead, I am referring
Read MoreI was speaking with one of our clients the other day and we were discussing the ramifications of HIPAA laws as it relates to social media marketing for healthcare providers. The fact is, the DHHS already offers guidance on how to effectively use digital communications channels. However, proper compliance vis a vis HIPAA is sometimes
Read MoreAny time I meet with a prospective nursing home owner/operator client to offer my pitch, I inevitably compare nursing homes and rehab facilities to hotels. I argue that the same issues affecting hoteliers, equally impact the nursing industry and visa versa. Both industries are obsessively concerned with census and filling beds and rightfully so. Nursing
Read MoreThe online market for the Healthcare sector today, is where it was for the diamond industry over 10 years ago. Namely, it is in its infancy, but it is growing up rather quickly. What do I mean by this, you ask? First let me share some history with you and then I’ll tell you why
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As a nursing home owner and operator, you will certainly appreciate the need to ensure that your online ratings flatter you not hurt you. The problem is, your company is made up of many moving parts, including your hundreds of employees who are “in the trenches” each day to actually interact with your patients and
Read MoreEmily Mongan writing for McKnight’s reports this month regarding the anticipated launch of the new CMS – Nursing Home Compare website, slated for October of 2018. The Skilled Nursing Facility Compare website was mandated by the IMPACT Act and will include data from the SNF Quality Reporting Program, CMS representatives said during an IMPACT Act
Read MoreThe principles are the same. Whether your “selling” healthcare or widgets, marketing is marketing. This is a great read (in my view). Click on the snapshot to be directed to the article.
Read MoreI heard the most fantastic radio spot from the folks at Winthrop Hospital They said, “we are big enough to cover all areas of care, yet small enough to hold our patients hands while they are healing!” That resonated with me on so many levels. I kind of feel the same way about my exciting
Read MoreSo why is Sky Care Media unique? What makes us different than your typical marketing firm? The answer is simple. We know your business. We know healthcare and the challenges of building and maintaining a vibrant census in healthcare facilities. Traditional and even digital marketing firms who decide to be everywhere at the same time, usually
Read MoreClick on the snapshot to read the article. I think you’ll enjoy it!
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