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Find Your Healthcare Niche & Develop Your Program

Folks often ask me why I developed my company to focus specifically on Healthcare and Healthcare providers, when I could just as easily parlay this into a full blown business catering to hoteliers, etc? In fact, I recently wrote this article outlining the similarities between nursing homes and hotels and their virtually identical challenges in

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What Your Pictures Say About Your Business

They say “a picture is worth a thousand words.” If you are a nursing home owner and/or operator with an online presence, the “pictures” you present online to the viewing public are beyond critical to your success or failure. For a change, I am not referring here to your online reputation. Instead, I am referring

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